About Us

Serendipity Boutique opened its doors April 1, 2004. Samantha, along with Vicki Jones, began the journey in the rear of an interior design store in Trussville, Alabama. It has been a family business since the beginning. Our staff, like our customers, have become the backbone to our success. We have prided ourselves on knowing who our customers are, what they are looking for, and how they want to be treated. We truly want you to LOVE what you wear and how you feel when you do. Retail therapy is a REAL thing. We consider ourselves therapists as well as retail mavens.

We have had two locations in the Birmingham area since 2018. We recently moved our Cahaba Heights store to a more intimate location in the lower level of Beckum Law. In Trussville we are conveniently located in the Homestead Shopping Center, anchored by Ulta and PetCo, on Highway 11.

Come meet our amazing staff and see how we debunk the boutique stigma that we are "expensive and only for skinny young people." Our inventory is geared towards REAL women who want beautiful, functional, and durable designs. We will quickly become your "go to" resource for all your wardrobe building needs.

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